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audio technica rebrand 2030

audio technica is struggling to define their brand. They have a solid brand presence with quality products, but are struggling to define an aesthetic.

This new brand direction defines their aesthetic as well as their future product line and innovation. This is the new audio technica.

(spring 2020, 14 weeks, branding strategy and product design)

*this project is in no way affiliated with the brand

 

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audio technica rebrand

year 2030

Brand History and Business Proposition

why does audio technica need this rebrand.

New Brand Direction

the future of audio technica

future product category

how will audio technica make their mark.

modular animation

button action animation

product shots