Made for the car, chair or stroller
The brief was simple, the team saw an opportuinty to combine our Travel Tumbler form factor with our Wide Mouth water bottle cap style. This will help the bottle fit in your cup holder, while having a threaded, spill-proof lid.
first form studies
We looked at a variety of forms, factoring in ergonomics, brand language and aesthetic.
Tested the form factors in a variety of car cup holders to test shape and fit
Final Design
Fit for all cup holders
We chose this design due to its tall, gradual bottom taper which allows it to fit all cup holders. This tall angle also helped the transition from taper to wide top section, by creating an ergonomic bottom shoulder.
First production sample
Website Marketing from soft launch on website